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Inclusive concept store with diverse female owned small businesses

+65 womenpreneurs since October 2022

Statiestraat 5, 2600 Berchem

For female owned small businesses

Open: Wed-Sat, 10h-18h


The #SheHUB is a hotspot for small business supporters and those who value diversity and inclusion. A unique shopping experience that takes you on a journey through female founders’ dreams and explores the diversity of original, creative and lifestyle products. The diversity of the founders’ cultural background and/or product range results in an inclusive space where diverse needs and preferences are catered to. We carefully select the brands based on the following criteria:

  • Female entrepreneurs have a diverse cultural background 
  • Products related to cultural diversity 
  • Products related to gender and inclusion 
  • Products related to body positivity 
  • Products related to disabilities and illness

The #SheHUB is creating a space for womenpreneurs to have a (first) retail experience and sell their products to different customers. As part of #SheDIDIT, the women have access to valuable resources and support. As a customer you’re supporting their dream! 

Currently available


As a customer you’re all set to shop. If you’re a womanpreneur looking to experiment with selling in-store, how does the #SheHUB work?

You’re a diverse female owned small business looking to sell your products in-store.

You can rent a spot from €25 to €150, for a min. of three months. All earnings go directly to you, we take no commission.

You have access to group or 1-1 coaching to improve your sales, analyze your numbers,.. and also be able to host events

The requirements are you have a valid VAT-number, a valid business/financial plan, and willing to commit for three months. 

Our next brand to sell?

Interested in selling in-store or looking for extra information? Once you’ve signed up, the store manager will contact you.

🫱🏽‍🫲🏼 The team

Tricia Bilandi, Ambassador
Zaraï De Pelsmacker, project manager
Amazonia Monguya, Ambassador
Intisar Soussi, Ambassador

The full team